Managing reputational risk during a crisis
In a crisis, communication can make or break an organisation’s reputation. Crisis managers need a well-planned communications strategy to ensure informed decisions and positive outcomes. Historically, crisis communication was seen as merely a tool for damage control during crises. Contemporary crisis communication is a multifaceted process that uses various communication mediums to tackle different activities. […]
From Crisis to Comeback: The KFC Chicken Shortage Recovery
In 2018, KFC delivered a crisis comeback in the face of a chicken shortage that disappointed and frustrated many customers. May seem like a minor issue, but it was a significant setback for a fast-food chain that relies heavily on a single product. The situation quickly became a public relations nightmare, but KFC turned things […]